Udemy’s marketing efforts had mostly been focused on user behavior and engagement. Users were often seeing the same course promotions over and over again in emails and associated landing pages.
In total, 35 Course Goal Landing Pages were curated to guide users down a relevant path. Categories included: Web & Mobile Development, Business & Career, IT & Hardware, Self Improvement, Mind & Body, and Creative Pursuits.
The optimized content and experience of the Course Goal Landing Pages motivated users to become more engaged with new courses, and become more focused on achieving their over-arching goal.