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Alexandra is a graduate of The Founder Institute Denver 2011 class, where she was awarded the Denver Female Fellowship. The Founder Institute is a technology startup accelerator and entrepreneur training program. …..
A presentation discussing unusually entertaining website reputation management experiences and how you prepare for the them, manage them, or ideallyl, avoid them…
This video was for a Shoptopia promotion. The video was part of a family of interactive outreach tactics, which included: QR codes, SMS campaigns, email marketing, and social media. That amazing Voice-over talent is yours truly…
Spearheaded all Guidespot social marketing tactics, growing site traffic from 48,000/month to about 1,000,000/month in less than 16 months, without any search engine marketing tactics
Alexandra Friedman, editor of online shopping network Shoptopia and self-proclaimed “Spandex Socialite” is a master of online networking, style, and getting real with interior decorating. That’s why she’s our Venus Girl of the Month…
Helped to establish Yelp in Denver by encouraging user involvement through online community management and social media marketing strategies. Represented Yelp and helped establish the local tone of the online Denver community by producing 300+ witty and creative city reviews…
Denver’s Next Improv Star had 15 improv players compete against each other for the first place honor. After an intense competition, I received the most votes for “America’s Favorite,” which was based off of receiving votes through social media outlets…
The Encore is a weekly syndicated email newsletter for shopping mall subscribers, with a national distribution of 970,000 subscribers (as of May, 2012). Content themes, design, media interaction, and content development are all directed by yours truly…
- “Never have I met an individual that combined such originality, energy and creativity with a natural marketer’s savvy and shrewdness…. She’s a big asset to our division now and would be anywhere she goes.”
– David Haupt|Manager
- “Alex has done an amazing job of hiring individual writers from around the country and creating a team atmosphere in which we all encourage and support each other. Alex is the driving force behind the traffic that the authors bring in.”
– Pete Soyer|Hired consultant
- “She is an excellent judge of character and potential — easily identifying individuals with strong abilities to contribute to her projects — and she has assembled one of the strongest and most diverse social media and writing teams on the Web who are passionate about making Guidespot successful. She has a high capacity for building strong relationships, driving creativity, and drawing results from her contributors, which is no easy task when all are spread across different locations and time zones.”
– Joktan Rogel|Hired consultant
- “What really makes Alex stand out, however, is her passion and enthusiasm for her job and company. This passion shines through in her daily interactions and is infectious among the writers she manages.
– Ethan Austin|Hired consultant
- Alex is bursting with ideas, energy and positive attitude – not only has her social nature benefitted Guidespot.com, she makes Local Matters a better place to work.”
– Nico Brooks|Colleague
