Content that makes the audience laugh, cry or think helps to create a personal intimacy and connection. This reaction helps content become a “shareable content experience” and therefore accessible to a wider audience.
I worked with Udemy to create useful, creative, compelling, and engaging pieces of content on the topics of some of Udemy’s most popular courses.
Some of the pieces were pitched to influencers, journalists, and bloggers in complementing fields with the goal of growing the audience, creating unique content, and generating in-bound links.
The Picture Perfect – How to Shoot Like the Pros experience (scroll all the way down), is a great example of content that creates connection, with a dash of satire and education to boot!
Artist, Hannah Rothstein, took famous photos and incorporated a satirical background for each image. We crafted the headings and the copy.